Discovery, Requirements Gathering, Proofs of Concept, User Research

I excel in early project processes and working to understand the context of a project, from research to requirements gathering and project planning, such as:

  • User Research

    • User interviews

    • Personas, journey & affinity mapping

    • Competitive analysis

  • Project alignment, goal-setting, vision, prioritization

  • Vendor comparison & selection

  • Budget & resource planning

  • Proof of Concepts

  • Architectural design

  • Wireframes, wireflows, sitemaps

  • Requirements gathering

  • Backlog generation

    • Issue hierarchy

    • Estimation

  • Prioritization and Stack ranking

  • Roadmap Planning

“Salem kept the team organized, serving as the primary conduit between us, numerous client stakeholders, and many third party vendors.

They led all of the primary work activities, which included user research/interviews, product charter definition, requirement definition, technology selection, & implementation planning.

They understood the client and team goals and were THE central figure to the team’s success.”


“Salem was able to take on the daunting task of organizing a project team for an incredibly ambiguous project with a tight schedule and did an amazing job of organizing the team, setting clear expectations, and providing the stability the team needed to make sense of the challenge and tackle it piece by piece.

Their communication and ability to ask the most timely, relevant questions enabled the team to pull out of lingering inertia and into action.”

“Salem was excellent at helping me to break down the task sin front of me and come up with actionable solutions.

I frequently scramble to write down their words verbatim because they are so helpful in guiding me where to go. I always leave our meetings feeling validated yet empowered to tackle whatever challenge is coming next.”

“They removed blocks, set the pace, quickly created a vast network of connections and partnerships for the project, and filled in as content writer, editor, researcher, and marketer when we needed it. All of this was done with a steady, even-handed approach.

Salem is a rare mix of active listening, unrattled competence, warm encouragement, and a great sense of humor. Their door was always open to me, and I never once heard a complaint or a negative word about anyone else. Salem is an outstanding project manager.”

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Kickoffs, Sprint Zero, Team Building

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Product Development